FUNDING VIDEO
From interest to investment. In three minutes.
Fundraising is a challenging process. There’s so much to explain and hardly any time to do it. Investors see dozens of pitches – how do you make a lasting impression?
We design and produce crowdfunding videos that convey complex ideas clearly, emotionally and persuasively.
LIVY ALIVE
#CROWDINVESTMENT #CARE #COMPANISTO
For: Livy Alive, 3:53 min.
Livy Alive represents a new dimension in digital care assistance. Discreetly mounted on the ceiling, it uses sensor fusion and artificial intelligence to detect falls in the room with the utmost precision – and issues an early warning if it detects unusual movement or sound patterns.
Ideas are often complex (technology, market, team, financial model) – but investors have neither the time nor the patience for lengthy explanations.
We distil complex content into a few concise, instantly understandable, precise and powerful messages.
Figures are only convincing when viewed rationally. Investment decisions require emotion and trust in the people behind them.
We showcase the founders’ personalities in a way that truly brings their vision, expertise and passion to life.
#success
Our pitch videos have helped us successfully run crowd investment and crowdfunding campaigns. Our projects for Livy Alive, H2 Greenpower & Logistics and Pheno Inspect raised over €4 million on Companisto.
The product, vision, USP and investment rationale must be conveyed in the shortest possible time – without coming across as rushed.
We combine storytelling, visualisation, narrative structure and branding in such a way that, within a matter of minutes, several key layers of information and trust come into play simultaneously.
Investors see dozens of pitches – and forget many of them straight away.
We create funding videos that stick in the mind: clear narrative arcs, powerful imagery, and memorable statements – so that the project stays with viewers, even after the 12th pitch of the day.
H2 GREENPOWER & LOGISTICS
#CROWDINVESTMENT #RENEWABLES #COMPANISTO
For: H2 Greenpower & Logistics, 3:57 min.
H2 Greenpower & Logistics is the entry-level solution for anyone who finds the transition to carbon neutrality too complicated, too uncertain or too expensive: they generate green energy and use it via hydrogen and e-mobility for lorries under a pay-per-use model.
Fundraising is stressful, deadlines are tight, and resources are scarce.
We use tried-and-tested, efficient processes that take the pressure off our clients and quickly deliver the final video – all whilst meeting the highest quality standards.
“With all the work we’ve had on our hands recently, I haven’t really had a chance to thank you for your excellent and professional work. We’re very happy with the result and will always be happy to recommend you highly.” Amir Humanfar, CMO of HUM Systems
PHENO-INSPECT
#CROWDINVESTMENT #AI #COMPANISTO
For: Pheno-Inspect, 5:13 min.
Drawing on over five years of business experience working with leading agricultural companies, Pheno-Inspect develops AI solutions for farmers and their fields – faster, more accurately, and with a higher degree of automation than ever before.
YOUR EXPERTS
Andreas Scheffer
Graduate in Film Directing from Konrad Wolf Film University Babelsberg and École Supérieure d’Audiovisuel in Toulouse, Graduate in Media Management from Rhein-Main University of Applied Sciences. Storytelling Expert | Award Winner | Employer Branding & Change Specialist. Author, director and managing director at DAS GUTE WERK.
Gernot Bayer
Certified photographer who learnt the craft of cinematography from scratch at MBF Filmtechnik; graduate in cinematography from Konrad Wolf Film University in Babelsberg, completed a dissertation in collaboration with CinePostproduction. Cinematographer and managing director of DAS GUTE WERK. Expertise in e-learning formats at various universities.
We transform complex subject matter into powerful, memorable messages.
How much should be budgeted for a funding pitch video?
A US study on the return on investment for pitch videos shows that 1–3% of the target funding amount is a good starting point.
How much time should I allow for the production of a funding pitch video?
Fundraising campaigns are often launched at short notice, but you should still allow two to four weeks for planning and production.
You focus on growing your business; we’ll take care of making your campaign a success. We’ll identify the core message and guide you all the way to the finished video. So you can channel your energy where it makes the biggest impact. Get started now!
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